String Theory | Transparent LCD
In a busy studio environment, it's not everyday that people stop what they're doing to come over and ask "what the hell is that?" I'll tell you! – It's a 65" touch enabled, transparent LCD TV screen, mounted on the front of a 4'x8'x16" box. Inside the box are a dozen high-powered LED arrays, which act as a backlight for the TV screen. And that's only half the half of it!
The other half of the project is what went inside the box. We designed and built a sculpture made of roughly 400 feet of waxed orange cord, wrapped symmetrically around a grid of pegs. This is set on a white plane, with a circular void cut into the center. I wish I could share the meaning and concepts behind the arrangement, but I can say that it looked awesome!
In the early stages of the project, I was responsible for 3D concept renderings of the physical build. I was able to help our creative team, led by Creative Director Noah DiJulio, visualize concepts and create mock-ups that answered a lot of important visual questions. Cinema 4D's Mograph tools were a great way to quickly build different string arrangements, and the R15 render engine gave me fast and extremely high fidelity results. This is work I really loved doing and one of the most exciting projects I've been a part of!